brand_collision
ActiveTool of Colour Memory
Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.
Parameters schema
{
"type": "object",
"required": [
"brand_hex"
],
"properties": {
"market": {
"type": "string",
"description": "Market context e.g. 'UK luxury food retail'"
},
"region": {
"type": "string",
"description": "Region code e.g. 'GB', 'UAE', 'JP'"
},
"brand_hex": {
"type": "string",
"description": "Brand hero colour hex e.g. '#D4A829'"
},
"brand_name": {
"type": "string",
"description": "Brand name e.g. 'Fortnum and Mason'"
},
"competitor_hexes": {
"type": "array",
"description": "List of competitor hex colours"
},
"competitor_names": {
"type": "array",
"description": "Competitor names matching hex order"
}
}
}No endpoints wrapped at confidence ≥ 0.50.
Parent server
Colour Memory
https://github.com/DigbyO/colour-memory-api
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