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PRSM

brand_collision

Active

Tool of Colour Memory

declared in 2.3.4

Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.

Parameters schema

{
  "type": "object",
  "required": [
    "brand_hex"
  ],
  "properties": {
    "market": {
      "type": "string",
      "description": "Market context e.g. 'UK luxury food retail'"
    },
    "region": {
      "type": "string",
      "description": "Region code e.g. 'GB', 'UAE', 'JP'"
    },
    "brand_hex": {
      "type": "string",
      "description": "Brand hero colour hex e.g. '#D4A829'"
    },
    "brand_name": {
      "type": "string",
      "description": "Brand name e.g. 'Fortnum and Mason'"
    },
    "competitor_hexes": {
      "type": "array",
      "description": "List of competitor hex colours"
    },
    "competitor_names": {
      "type": "array",
      "description": "Competitor names matching hex order"
    }
  }
}

What this tool wraps· 0 endpoints

min confidence0.700.50

No endpoints wrapped at confidence ≥ 0.50.

Parent server

Colour Memory

https://github.com/DigbyO/colour-memory-api

2/7 registries
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